The fitness industry has taken some stick over recent years, and rightly so. It can be materialistic, shallow, degrading and sex orientated at times.

But, it can also be incredibly rewarding, helpful, selfless and has opened up a huge amount of opportunities for myself on a personal and professional level.

But, it isn't all amazing. In fact some things about the industry annoy me to the point at which I would love to see them vanish overnight. So I thought I would do some myth busting, and confirming in this blog, a sort of beginners tour guide to what you should be watching out for if you are new to it, or getting involved in it.


1: Phases:

The fitness industry, like any industry isn't without it's phases. Over my 10 years in the industry I have seen these come and go, and come again, and go again.

It all started out for me when people began their journey into the world of strength and conditioning. Brandishing themselves as "S&C" coaches when this was the in thing.

This then got old and people decided they wanted to eat chicken and broccoli for a living and walk around in their pants on stage, being judged for how they looked against other people. 

Once everybody realised this just made them feel crap, as they didn't have an arse like Sarah, or Ben's arms weren't as big as Daves, they took the socks out of their posing trunks, washed them and returned under a new disguise.

The cross fit athlete. They then realised that this was hard work, and probably got injured after too much high repetition Olympic weightlifting (due to not knowing how to do it as they weren't actually S&C coaches) they re designed themselves as either "physique coaches" (male) or "booty builders" (female).

This trend has stuck around for a while now, and unfortunately is still on going.

My advice to you:

Do some background research on a coach you want to hire, ask them to show you their experience, their results and the type of client they work with. And, if you are wanting to get into t style of fitness. Experience a variety and find one you enjoy. Then dig into that.

The industry moves fast and is quick to rubbish the last popular thing. But in reality all that matters is that you enjoy it, and that it gets you the results you want.

Oh, and that it's safe, leading me onto the next topic:

2: Catfish PT's:

We all love a catfish, those dates where you walk through the door and the girl/boy (other genders are available) you have been talking too has three teeth less than their picture and gained about 20kg's since you last spoke to them 10 minutes ago.

Well, they exist in the fitness industry too.

There are two types of fitness catfish:

Catfish 1: The PT who uses photo's from a decade ago on their marketing:

You look at them and think, wow!!!! 

You sign up to one of their (usually generic) online plans or 1-1 blocks.

You meet them or see them on zoom and think, wow...Discovered KFC (other fast food is available) have you?

Catfish 2: The PT who is all natural (bro):

My favourite ones. Coaches who are the size of a house, in incredible shape year in, year out. Always training, always putting the graft in and always getting bigger. 

Yet they don't tell you why. They don't fill you in on why they vanish with their catfish friend into that lockable door.

And you look and think, I eat as much as you, I'm on the same diet (tailored isn't a word in their vocabulary) as you and yet I don't look anywhere near you.

Hmmmmm....I wonder why.

JAB..That's why.

Both catfish PT's are common and annoying, to be honest I'm not sure what's worse. Don't get me wrong, taking gear is personal choice. Just be honest about it. As it fluctuating in weight, were only human as much as we portray that we are gods of life. 

My advice to you:

Look into PT's lives with a pinch of salt. It's often very different to what they post on social media. Do your research and expect to be disappointed when you find out your favourite athlete, actor, PT or only fans star is on some form of performance enhancing drug.

Oh, and be honest.

3: Calories are calories:

While the above statement ids true, calories are calories and you can gain weight eating salad if you really try hard enough.

I personally believe fitness professional's should live the life they read. They should enjoy being healthy, having a good diet and encourage others to do the same.

Yes, a calorie is a calorie and that is all you need to do to lose weight.

But I could never in a million years but a zero calorie energy drink on someone's diet. Knowing that it is full of crap, and chemicals. It just isn't right.

Nor is fuelling someone's sugar craze by allowing them to have one bun a day as long as it's under their calorie limit.

Where is the progress there? Where is the education and development into a healthy lifestyle?

There isn't. It's a temporary result that will make you look good and feel shite, more than likely.

The chances are if a PT includes this into someone's diet that they are purely in it for the short term and at some point your diet will look like this:

Meal 1: Fish and rice cake.

Meal 2: Fish.

Meal 3: Fish and rice cake.

My advice to you:

Chat with a PT first, find out about their ethics, their mission statement and what they believe in. Don't get me wrong if the above approach suits you then go for it. It just isn't what I would ever do as I don't believe in this style of results based training.

But seriously, find a coach who is serious about their health and self development. 

4: Self importance:

This isn't a fitness industry thing. It's a social media modern life thing. Self importance is rife in the world as we know it. People will disguise it as being serious about self development, serious about their clients or serious about their physique.

But in reality: If you must use those DB's that someone else is using and manipulate them into giving them up. Your none of the above. Your just a twat.

This is also the same if someone asks for your advice, and because they haven't paid you 30 quid to answer a question, you brush them off. You don't care about their health. You care about lining your pockets.

It is perfectly fine to be serious about yourself, but ignorance, arrogance and brushing others needs and goals to one side over your own isn't being serious about yourself.

If someone messages you on social media, reply properly. It is after all called SOCIAL media. And for many it's a good outlet to message someone who looks intimidating in person.

If someone asks you a question in the gym, don't ignore them. Spend time with them. Show that you want to help, and to see them grow.

My advice to you:

Take a slice of humble pie.

Or if you are looking for a coach observe what they do, how they talk to you.

Do they actually care about helping you? or do they just want to line their pockets.

It can take me up to 4 weeks to sign a client up after first talking to them, helping them. showing them that I am someone who genuinely cares about how they feel and improve. Yes. It's a lot of time and effort.

But my clients generally stay around. Which means I spend less time being a salesman and more time being a coach.

I hope this article has opened your eyes a little. The fitness industry is an amazing one, but it has lost it's way a little over recent years and I do feel that is starting to change now. Take what you have said here as tounge and cheek but also read into it. And be thorough when planning on working with a coach.

I may be right for you, I may not be right for you.

Some of the things I have said may not sit right with you, you may not agree with them. You don't have too. 

Anyway. I hope you enjoyed this blog article into the fitness industry. 

I could go on, but I don't want to make it a rant about everything that is wrong with the world.

Have a great day.

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